I had the honour to photograph the bubbly Finnish content creator Iidanmatkassa, who has been part of the industry since the early blog era. Iida wanted playful brand photos that she could use across her website, portfolio, social media platforms and media kit. This personal branding session delivered images designed to support her brand for years to come. The photoshoot also included video content, giving her even more material for digital platforms. This day was all about creating authentic, timeless content that reflects her personal brand.
We started the session at the studio, where we had planned a few different colourful backgrounds to shoot with. Iida brought some fruits and small crafting goods as props. Every tiny detail was planned to be like Iida's brand: playful, colourful and beautiful, yet simple and natural. We had a few hours to shoot and time just flew by. We laughed, talked and went deep during the session. Iida told me afterwards that she had no idea that the pictures would turn out this good. The world we created around her brand was very different than anything she had shot before, yet harmonious and looked (+ felt) exactly like her.